As the football tournament enters the round of 16, the possibility of a second chance disappears. Every match is knockout, and every goal can determine the fate of an entire nation, so for fans who do not want to miss the events, every minute is important.
For South Africans following the tournament across different time zones, coffee has become an integral part of match day, alongside the referee's whistle. Rautenbach, Senior Brand Manager at Jacobs, noted that with the tournament moving into the playoffs, the level of excitement increases because something important is at stake in every match, and fans strive to share every moment together, whether watching at home, with friends, or online.
With the growing passion for football, Jacobs highlights the rituals that bring fans together, as every fan has their own way of preparing a drink for a big match. For those preparing for the start of the game, Jacobs Origins offers a rich, full-bodied coffee that sets the tone for ninety minutes of football. When extra time or penalties make the heart beat faster, Jacobs 3-in-1 provides a quick and convenient boost of energy.
Fans who want to recreate the cafe atmosphere at home can choose Jacobs Hot & Iced Latte, which offers a gentle and luxurious break between dramatic moments. And Jacobs Instant Coffee remains a tried-and-true classic choice for those who simply want a great cup of coffee from the first whistle to the final celebrations. Rautenbach added that football has always been a way of bringing people together, and coffee naturally plays a role in these shared moments, helping to enjoy every moment of the game.
As part of the JK Win promotion with Jacobs coffee, customers can buy any two Jacobs Coffee products and enter a draw to win a share of 250,000 Rand as a prize.
