The excitement surrounding the Football World Cup has spread far beyond the sports field, as airlines have joined the competition through a friendly rivalry on social media.
The Airline Bet
Ahead of the anticipated match between England and Norway, scheduled for July 12th at 1 AM UAE time, British Airways and Norwegian airlines attracted the attention of fans and travelers by making a playful bet.
The premise of the wager is simple: the airline whose national team loses the World Cup match on Saturday will swap its profile logo on Instagram with that of its rival for one day. This friendly competition began when Norwegian challenged British Airways on Instagram, writing: 'If Norway wins, you must switch to our logo on Instagram on Sunday (for one day). And vice versa. Deal?' British Airways responded confidently: 'Don't make bets you can't win.'
Development of the Dispute on Social Media
The exchange continued with another playful post from British Airways, where the company tagged Norwegian and hinted at something important. Norwegian quickly replied: 'We have something to say to you too. Check out our latest post,' directing followers back to the original challenge, asking: 'Will you accept this bet?'
After a period of tension among followers, British Airways officially accepted the wager, replying: 'Hello. Challenge accepted! Just don't be surprised if we are obsessed with winning at cruising altitude.' Norwegian responded: 'I love that confidence. Check your direct messages for the logo swap.'
Furthermore, Norwegian recently published an image with the inscription 'It's on.' Since then, this friendly exchange has gained significant popularity on social media, attracting comments from several other airlines, airports, and aviation brands.
Match Outcome and the Bet
All attention is now focused on the World Cup match between England and Norway. The result will not only determine the winner on the field but also decide whether British Airways retains its recognizable logo on Instagram or temporarily replaces it with the Norwegian logo for 24 hours.