The country's food safety regulator, FSSAI, has begun inspecting alcohol beverage producers. Notifications were issued regarding the alleged use of unauthorized flavorings and the provision of misleading information about product ages on labels.
Violations Found
FSSAI sent notifications to manufacturers after discovering alleged violations of the Food Safety (Alcoholic Beverages) Regulations, 2018. The companies were asked to explain why action should not be taken under the Food Safety and Standards Act, 2006.
Composition and Labeling Requirements
Among the identified violations is the alleged use of prohibited flavor additives in alcoholic beverages. According to current regulations, drinks such as whiskey, brandy, rum, gin, and vodka must acquire their characteristic taste solely from raw materials and the production process.
Furthermore, the regulator objected to products bearing the word 'aged' or other age-related claims without mandatory specification that the stated age refers to the youngest spirit used in the blend, as required by the rules. The regulator noted that such an omission could mislead consumers about the actual age of the product.
Next Steps and Consultations
The Confederation of Indian Alcoholic Beverage Companies stated that FSSAI plans to hold consultations with all stakeholders, including industry associations, next week to discuss the matter. Representatives of the Confederation reported that all members strictly adhere to the norms and guidelines set by FSSAI.
The notifications also require manufacturers to provide explanations as to why enforcement measures should not be initiated due to the alleged violations. The department has not yet disclosed the exact number of manufacturers who received notifications. However, officials stated that a meeting with stakeholders is scheduled for July 14th to discuss this issue.
These actions come against a backdrop of increased regulatory scrutiny on truthful labeling and product claims across all food categories, accompanied by closer monitoring of misleading declarations and compliance with regulatory requirements.