Internationally recognized sports broadcaster Siraya Shiraz shared her thoughts on covering the FIFA World Cup and presenting African football on the global stage. Although she has covered major events such as the Premier League, Formula 1, tennis, and basketball, the World Cup is what excites her the most.
Working at the World Cup
This sports journalist, who co-hosts the program 'The Morning Cup' with Sara Hassan, also participates in covering the SuperSport World Cup. In a recent interview, Shiraz reflected on what it is like to cover the biggest tournament in football, which started on June 11th and is taking place in Mexico, the USA, and Canada.
She noted that 'every sport has its own magic, but the World Cup is in a special league.' Shiraz emphasized that it is a rare moment when the entire world discusses the same thing, regardless of language, culture, or origin. As broadcasters, they have the privilege of conveying these moments to viewers, something she never takes for granted.
The Cultural Significance of Football in Africa
Shiraz is convinced that football holds a unique place across the African continent. She stated that in Africa, football is not just watched; it is lived. The stories, emotions, and pride associated with representing one's country create an unparalleled atmosphere. Participating in telling these stories during the World Cup is incredibly humble and exciting for her.
Thanks to her multicultural background and international experience, Shiraz has developed her approach to storytelling by putting people at the center of every story to connect with audiences from different segments of society. She believes that despite cultural differences, emotions are universal: passion, hope, pain, and pride.
Characteristics of African Football Culture
Speaking about football on the continent, Shiraz stressed that Africa's rich football culture deserves recognition. She finds it important to highlight these stories with authenticity and respect so that people feel seen and represented.
Despite her work taking her around the world, Shiraz noted that working in South Africa was no less valuable, especially alongside colleagues like Pat Joe and Basketmouse. She described this environment as a source of joy, where everyone contributes something that helps a broadcaster develop.
Advice for Young Professionals
Over the years, Shiraz has covered European club football, Africa Cup of Nations tournaments, Formula 1, Grand Slam tennis, and major international sporting awards. When asked for advice for young women aspiring to build a career in sports journalism and broadcasting, she cited curiosity, adaptability, and authenticity as key qualities.
She advised first and foremost to be curious, as the best broadcasters are those who know how to listen and ask the right questions, not those who know all the answers. Secondly, one must be adaptable because the industry is constantly changing. Finally, she strongly recommended never underestimating the power of one's own 'self,' as a unique point of view and personality are remembered the best.
Expectations for the 2026 World Cup
When asked who she thinks will lift the 2026 World Cup trophy, Shiraz admitted it is a difficult question. She remains diplomatic, understanding that in football, everyone is convinced of their team's victory. However, to be honest, she has a fondness for France. Since she is Egyptian, Egypt will always be her first choice, and she wishes success to any African nation. At the same time, being British, she is also happy that England will have a good tournament.
The main thing she expects is a World Cup filled with unforgettable moments, amazing stories, and a few surprises. She also greatly hopes for the continued impressive growth of African football on the world stage, noting the continent's phenomenal talent.