Rémy Martin has introduced an exclusive limited edition VSOP series titled 'Two Cities. One Spirit.'. This bold initiative aims to establish a connection between Durban and Los Angeles, using music and movement as a universal language, and rhythm as a bridge between two worlds.
Concept and Inspiration for the Series
The series is inspired by the blending mastery of the Cellar Master and the exquisite balance of Rémy Martin VSOP. It celebrates creativity and originality, harmonizing with World Cognac Day. The campaign launched in Durban, continued as part of the 'Cities Tour', and concluded at the prestigious Durban July event last week.
Musical Exchange Between Cities
Despite the geographical distance, Durban and Los Angeles share a similar vibrant energy, shaped by music, identity, and self-expression. In both cities, sound is an integral part of life, carrying memories, emotions, and a sense of belonging.
Central figures in this exchange are two creative talents: Asvnte and Que DJ. Asvnte represents the cinematic expression of Hip-Hop, characterized by emotional depth, rich storytelling, and the influence of alternative R&B. Que DJ, on the other hand, embodies the raw rhythmic power of Gqom, whose roots lie in KwaMashu and have evolved through years of sonic development. Together, they demonstrate a harmony of contrasts, where elegance meets intensity, and narrative meets rhythm, much like a balanced Rémy Martin VSOP blend.
Management Statement
Amaury Vinclet, General Manager of Rémy Martin, stated: 'We are proud to launch 'Two Cities. One Spirit.', an initiative that perfectly reflects the spirit of Rémy Martin VSOP. This unique collaboration between Durban and Los Angeles, driven by talents such as Asvnte and Que DJ, is an ode to creativity and cultural connection—values dear to Rémy Martin and resonant with the balance of our eaux-de-vie.'
Activation in Durban
The journey began with the Rémy Martin Sync The City activation, a multi-venue event that transformed Durban into a unified and vibrant system. The venues did not operate in isolation; they were activated simultaneously, creating a continuous flow of sound, movement, and energy. The city became a single living frequency where the audience feels a collective pulse, rather than isolated moments.
During this activation, Asvnte and Que DJ act as guides. Asvnte provides the cinematic narrative and emotional sound design, while Que DJ infuses the experience with deep, bass energy and physical rhythm. Their joint work creates a dialogue between Hip-Hop and Gqom, defining the emotional and sonic core of the event.
Tour Development and Climax
As the movement expands within the Rémy Martin Cities Tour, the narrative continues to evolve without ever starting anew. Each city adds new layers of sound, self-expression, and shared experience, forming a constantly growing legacy. This journey becomes a nomadic system where Hip-Hop and Gqom continue to meet, reinterpret, and enrich each other in real time.
The culmination of this journey was the Rémy Martin Durban July event, where Durban and Los Angeles converged in a landmark moment. Throughout the weekend, music, fashion, and performance intertwine in real time. Asvnte's cinematic world meets Que DJ's rhythmic power, creating a unified cultural expression that reflects the harmony of VSOP, where contrast transforms into balance. Here, sound transforms into experience, experience into memory, and memory into a legacy captured in the moment itself.
