100Unicorns, one of India's leading early-stage venture capital funds, has announced a successful exit from the company TruNativ. This deal secured an approximate return of 11 times the invested capital since 2021.
100Unicorns, one of India's leading early-stage venture capital funds, has announced a successful exit from the company TruNativ. This deal secured an approximate return of 11 times the invested capital since 2021.
100Unicorns was one of the first investors in TruNativ, betting on the growing demand from Indian consumers for clean-label and scientifically formulated food products. Subsequent funding rounds attracted Rainmatter, supported by Nikhil Kamath, as well as the FMCG giant Emami, confirming the fund's early conviction in this category.
TruNativ has built a strong portfolio of nutritious products across various categories, expanding through digital and omnichannel distribution channels to become a leader in the health and wellness sector in India. According to a report by CareEdge Ratings, the company was valued at approximately $29–$30 billion in 2024, and its value is projected to reach $37–$38 billion by 2026 and $55–$57 billion by 2030, demonstrating a compound annual growth rate of about 10.5%.
This growth reflects a broader shift in India's healthcare system—a transition from reactive treatment to prevention. Rising disposable incomes and increased awareness of lifestyle diseases are stimulating consumer demand for scientifically backed food products.
Commenting on the exit, Dr. Apoorva Ranjan Sharma, co-founder and Managing Director of 100Unicorns, noted that the investment was driven by the conviction that health-conscious consumer behavior will be a long-term trend in India. He emphasized that the company demonstrated exceptional execution by building a trusted brand in a rapidly growing niche, and expressed satisfaction with the partnership with the team.
TruNativ founder, Pranav Mehrotra, shared that 100Unicorns supported the company when it was 'just an idea with conviction.' He expressed gratitude for the early support and guidance that formed the foundation of what TruNativ has become.
This exit is another successful outcome for the fund's portfolio and attests to the growing maturity of India's startup ecosystem. Early investors are increasingly finding opportunities to monetize their investments due to strategic liquidity options. This success adds to 100Unicorns' track record in the consumer goods segment, which includes brands such as Renee, Let’s Try, IGP, and MyFitness.