Volkswagen is analyzing the possibility of selling its shares in several German football clubs, such as Bayern Munich and VfB Stuttgart. This review of investments is part of a global restructuring process for the large European automotive group.
Restructuring and cuts
This restructuring plan includes drastic measures, such as the forecast dismissal of up to 100,000 employees and the possible closure of four factories located in Germany, representing one of the largest adjustments in the company's history.
According to information cited by Automotive News Europe, based on Bloomberg, the conglomerate is examining whether the return obtained through advertising generated by these investments still justifies keeping the shares in the clubs. Initially, this news was reported by the German outlet Correctiv, but Volkswagen opted not to comment on the matter.
Current stakes and divestment
Currently, Audi holds an 8.3% stake in Bayern Munich, while Porsche owns 10.4% in Stuttgart. Although the sale of these assets has significant financial implications, the divestment also carries strong symbolism, given that the connection between the German automotive industry and football has always been seen as natural, with Audi linked to Bayern, Porsche to Stuttgart, and Volkswagen to Wolfsburg.
Bayern Munich is recognized as one of the world's most valuable clubs, with a market estimate of around 4.7 billion euros, according to the consultancy Football Benchmark. Audi acquired its stake in 2009 for approximately 90 million euros, sponsoring the team since 2002. A potential exit from the Bavarian club could inject considerable capital into the automaker's coffers, depending on the value the club offers in terms of brand visibility.
Other assets under review
The divestment evaluation is not limited to the sports sector. The brand is also considering whether it should dispose of its majority stake in Ducati, which is managed through Audi. Ducati, nicknamed the 'Ferrari of two wheels,' achieves records in production, sales, and profits under German management, making any divestment a decision motivated purely by financial factors.
Despite the breadth of this review, the company intends to maintain control of VfL Wolfsburg and its 20% stake in FC Ingolstadt 04. The final decision regarding the clubs belonging to the Bundesliga still awaits detailed studies on the financial and image impact. At present, the moves signal the magnitude of the ongoing adjustment within the group, which is the second-largest car manufacturer in the world, with few assets appearing immune to cost cuts.