Apple plans to introduce five new iPhone models this year, among which will be the first iPhone Ultra Fold. This information is based on data from various media reports.
Sales Targets and Production
According to Nikkei Asia, the company has set a goal to produce about 10 million units of its first foldable device. Currently, the mobile industry faces a shortage of components such as chipsets and memory.
Change in Event Strategy
Reports indicate that instead of holding one major event per year, the company is considering organizing two events. The first event is scheduled for the first half of the year, and the second for the second half.
Market Growth Strategy
By holding two events a year, Apple aims to increase its share in the mobile device market. Furthermore, the decision for two events was made due to supply chain issues.
Introduction of New Models
There is speculation that Apple will release the iPhone 18 Pro and iPhone 18 Pro Max this year. The iPhone Ultra Fold might be presented at this event. Although Apple lags behind brands like Samsung, Google, Oppo, and Honor in the foldable phone segment, the company is actively working in this area.
Pricing Issues
Previously, there were rumors of a possible price increase for the company's devices this year. The company recently raised prices for the iPad and MacBook, but no increases have been made for the iPhone yet.