After receiving a notification from the government, Meta announced on Tuesday the implementation of a new set of measures aimed at combating child exploitation across all its platforms. These steps were taken amid pressure from the Indian government, which had previously commented on advertisements on Instagram containing alleged material of child sexual abuse.
Company actions to eliminate violations
In its blog, Meta reported that even before public disclosure of the issue, the company had already detected and disabled several violating ads and accounts. Subsequent investigations led to the removal of additional advertising materials, the blocking of more accounts, and the banning of URLs associated with policy-violating content.
Use of technology for control
Meta uses advanced artificial intelligence tools to identify accounts that spread suspicious links off-platform, as well as other signs related to child exploitation. The company specified that in India alone, 160,000 accounts were removed in the last six months thanks to these measures.
Meta's stance and global measures
The company rejected claims that its advertising systems intentionally targeted users with inappropriate interests in children. Meta stated that its technologies are capable of recognizing suspicious behavior, and last year it removed over four million accounts worldwide due to potentially suspicious activity related to children.
To verify ads and monitor advertiser behavior, the company combines automated systems with manual review. Businesses that violate Meta's community or advertising standards may face restrictions or complete ad bans on Meta platforms.
Investments in content safety
Furthermore, Meta highlighted its investments in developing artificial intelligence to improve content moderation. The company's AI systems now support moderation in languages used by 98% of internet users. The company reaffirmed its commitment to cooperating with law enforcement agencies and industry partners, continuing to invest in new technologies, intelligence sharing, and strengthening online child protection measures.


