TVS Apache Surpasses 7 Million Customers and Marks Milestone with New Commercial Film

Over the years, TVS Apache has implemented innovations ahead of its segment. These include roto-petal disc brakes, fuel injection, a dual-channel ABS system, various riding modes, TVS SmartXonnect™ technology, Glide Through Technology, customizable options via the Built-To-Order platform, keyless ignition, and advanced driver aids such as traction control and dynamic stability.

Celebrating the Achievement

With a global community of over 7 million customers in 90 countries, TVS Apache remains one of the fastest-growing sports bike brands globally. To commemorate the milestone of seven million customers worldwide, the brand unveiled the new commercial film 'Tu Race Laga', directed by renowned Indian filmmaker and National Award winner Ram Madhavani. The film reflects the 'Track to Road' philosophy and conveys the brand's belief in the adrenaline, control, and excitement of the racetrack.

Company Leadership Comments

Gaurav Gupta, Vice President of Two-Wheeler Business for TVS Motor Company in India, thanked the seven million TVS Apache riders for their trust and passion over the last two decades. He noted that this achievement reflects the dedication of the entire TVS Motor ecosystem. Gupta stated that the company will continue to push the boundaries of motorsport through targeted innovation, global growth, and strong rider communities.

Vimal Sambli, Head of Business Premium at TVS Motor Company, emphasized that twenty years ago, TVS Apache was created with the aim of bringing the thrill, control, and racetrack capabilities into the daily lives of riders through the 'Track to Road' philosophy. He expressed pride in how TVS Apache has evolved into one of the fastest-growing premium motorcycle brands and a thriving community globally. The launch of the 'Tu Race Laga' film is a tribute to this journey and to every rider who strives for progress and brings the spirit of racing into everyday life.